• 21 Thought leadership definitions

    Thought leadership logo
    23 Jul 2014
    Thought leadership was furthest from my mind when watching elephants at Madikwe Game Reserve

    Thought leadership was furthest from my mind when watching elephants at Madikwe Game Reserve

    It’s been a few months since I last published readers tweet-sized definitions of thought leadership. In the interim I have been to Africa, taken in a bit of game at Madikwe Game Reserve close to the border of Botswana and South Africa and then down to beautiful Cape Town for a long overdue catch up with family and friends.

    I can safely say that not once did I think about definitions of thought leadership and so it was with great interest that I delved into what people have sent me over the period in terms of their 140 character or less definitions. Here they are:

    [By the way, most of my new thought leadership writing can be found on my new blog I pen with Dr Liz Alexander at www.leadingthought.us.com/blog - please take a look.]

    And if you’re reading this and you have a definition you’d like to submit please send it to me either in the comments section of this blog, via twitter @thoughtstrategy or email craig at leadingthought.us.com

    Walter Adamson @adamson

    insightful

    08:31 PM – 19 May 14

    RSC @ViewsNeutral

    Thought Leadership is the ability to answer ‘why’ and differentiate yourself from the others.

    08:58 AM – 21 May 14

    Jonathan DeCollibus @jondec

    THOUGHT leadership is where leadership actually begins.

    09:09 PM – 21 May 14

    Jaimes Leggett @Jaimes

    Thought leadership is having a deep passion a clear point of view & sharing it with the world

    02:23 PM – 25 May 14

    Joanne Cleary @jo_cleary

    Thought leadership is knowing the difference between communicating AT someone, and communicating WITH someone.

    04:29 PM – 26 May 14

    couzelas remi @remicouzelas

    a mindset that resists traditional thinking

    08:57 PM – 26 May 14

    Neal Schaffer @NealSchaffer

    (Neil Schaffer emailed me this response) Thought leaders are trusted entities who are respected for their knowledge & experience and are the go-to source for authoritative advice.

    Ryan T. Sauers @RyanSauers

    Creatively authentic

    02:55 PM – 02 Jun 14

    Ingo Stoll @ingostoll

    A real Talent and a Gift to those you care for.

    02:26 PM – 04 Jun 14

    Jim Lacamp @MarketCamper

    Underrated

    06:06 AM – 05 Jun 14

    Brad Powell @daddybrad

    Doing what matters!

    08:54 AM – 05 Jun 14

    Monika Markgraf Lee @monikamarkgraf

    food for thought….sorry feeling hungry

    01:29 PM – 05 Jun 14

    Robert Houston @RLHSWAP

    Thought leadership is the ability to inspire others to move to an improved position or state of mind.

    03:04 PM – 09 Jun 14

    Lee Ussher @SocialMediaBabe

    … Innovation :)

    10:20 PM – 10 Jun 14

    Chloë Forbes-Kindlen @C4Compete

    sharing, engaging and nurturing

    12:46 AM – 13 Jun 14

    Brittany Shaffer @brittanyshaf

    It’s Influential.

    03:57 AM – 13 Jun 14

    Alex H. Yong @ggSolutions123

    …saying something that needs to be said, even if unpopular. Or, saying something genuinely new. (Inspired by Joe Pulizzi)03:32 PM – 15 Jun 14

    Jim Ullery @neonladder

    a person that can make a very significant and positive difference.

    01:46 PM – 15 Jul 14

    Brent Quill @BrentQuill

    Thought leadership is the term used to describe people that are considered to be experienced experts in a particular field / industry.

    06:33 PM – 15 Jul 14

    Devi P. @Devistweet

    I would say it is influencing other’s market/life decisions through leadership tactics

    02:39 PM – 16 Jul 14

    Brian Hart @BrianHartPR

    “…only as valuable as the thinker who thunk it!”

    01:52 PM – 21 Jul 14

    A big thank you to all of those who sent these in.

    If you would like to download some useful, free thought leadership ebooks click here. Or if you’re interested in an eight-part audio series covering five global thought leadership case studies then click here . As part of this package, you receive a thought leadership value bundle including soft copies of three thought leadership books: Brand Stand; seven steps to thought leadership by Craig Badings; #Thought Leadership Tweet 140 prompts for Designing and Executing an Effective Thought Leadership Campaign by Dr Liz Alexander and Craig Badings; and How to differentiate your company and stand out from the crowd: thought leadership by Mignon van Halderen, Kym Kettler-Paddock and Craig Badings.

    Craig Badings is the co-founder of Leading Thought. Visit his other thought leadership blog at http://leadingthought.us.com/blog/

    He is also a director at Sydney-based, Cannings Corporate Communications. Join him on LinkedIn and on twitter at @thoughtstrategy and @Leadthought

  • Thought leadership definitions

    Thought leadership logo
    20 May 2014
    Thought leadership tweet sized definitions

    Thought leadership tweet sized definitions

     

     

    In this edition of “Definitions of thought leadership” I start with one from Michael Brenner, Vice President Marketing at SAP. I saw this on the following LinkedIn piece by Michael and asked him if I could use it here. Here it is: “Thought Leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”

    This encapsulates the essence of true thought leadership – it’s not about you, your products or your services, it’s about your client or your target audience. Getting there requires a strategic approach that I advocate in all my consulting on the topic. In fact the biggest issue with most thought leadership or content campaigns that are floundering is that they have not done their strategic homework up front i.e. to clearly plan for and answer the following questions:

    • What are the business reasons we are doing this?
    • What do we want it to achieve?
    • Do we understand our audience’s biggest issues?
    • Can we provide insights no-one else can provide to help them address these issues or at the very least, make them see them differently and thereby change the way they approach them?
    • How do you package this in a way that will engage with and appeal to our audience?

    So what did some of the twitter followers who followed me back on @thoughtstrategy share with me over the past six weeks?

    [By the way, most of my thought leadership writing can be found on my new blog at www.leadingthought.us.com/blog I invite you to take a look.]

    If you have a definition you would like to submit please do so by sending it to me in the comments section below or via twitter @thoughtstrategy or email at craig at leadingthought.us.com

    Fiona Dixon @fionadixon

    It’s about allowing your experiences to teach you something every day and then learning how to use those experiences to help others.

     

    zainab seriki @giff_ords

    Thought leadership is ability to analyse issues, bring innovative ideas, process information based on data and knowledge and need.

     

    Birkman Int’l @InsideBirkman

    Key

     

    Lui Zachër @luifromtheradio

    Vital – keeping it simple is key, understandable throughout all levels of your organisation, so that everyone is striving for the common goal

     

    Christian Hunter @cthunter

    …providing a unique perspective on something that’s commonly been done or said before

     

    Buzinga Apps @BuzingaApps1

    Inspiring

     

    Luna Zebra @_LunaZebra

    Taking a leadership role in a particular topic, industry or problem then inspire and challenge with the right thoughts and solutions

     

    Allison Dorogoj @adorogoj

    Thought Leadership is…influencing change.

     

    Tibor Shanto @TiborShanto

    journey

     

    Rudy Snippe @RudySnippe

    …being relevant to whom you lead.

     

    Shane Currey @shane_currey

    …new thinking on a particular subject. :)

     

    Gioia Magliozzi @GioiaMagliozzi

    The unique and fascinating ability someone has to communicate his/her own experiential knowledge in a specific field.

     

    Simon Sharwood @ssharwood

    vanishingly rare.

    Simon also added this interesting commentary:

    Being a journo teaches you there is very little thought leadership anywhere. Lots of scare pretending to be leadership and lots of attempts to claim leadership on basis of poor and opaque research.

     

    Russell Britton @brandnatter

    Thought leadership is a great way to demonstrate deep expertise & the value you add to an org

     

    nic zamorski @NicZamorski

    Recognised

     

    Thanks to all those who sent these in.

    If you would like to download some useful, free thought leadership ebooks click here. Or if you’re interested in an eight-part audio series covering five global thought leadership case studies then click here . As part of this package, you receive a thought leadership value bundle including soft copies of three thought leadership books: Brand Stand; seven steps to thought leadership by Craig Badings; #Thought Leadership Tweet 140 prompts for Designing and Executing an Effective Thought Leadership Campaign by Dr Liz Alexander and Craig Badings; and How to differentiate your company and stand out from the crowd: thought leadership by Mignon van Halderen, Kym Kettler-Paddock and Craig Badings.

    Craig Badings is the co-founder of Leading Thought. Visit his other thought leadership blog at http://leadingthought.us.com/blog/

    He is also a director at Sydney-based, Cannings Corporate Communications. Join him on LinkedIn and on twitter at @thoughtstrategy and @Leadthought

  • A variety of thought leadership definitions

    Thought leadership logo
    13 Mar 2014

    One of the ways I like to engage with people who follow me on twitter is to ask them for their tweet-sized definition of thought leadership.  I started this last year after I was told off by one follower for trying to send him a free ebook before I had even got to know him. You can read that full story here but suffice to say it made me reevaluate how I engage on twitter so thank you Robert.

    So here you go. Here are some of the twitter definitions sent to me by recent twitter followers.  By the way I know only use the blog for this and showcasing a host of articles on the topic of thought leadership I have written over the years – my new blog and new thought leadership material can be found at www.leadingthought.us.com/blog  I invite you to take a look.

    The 18 tweet definitions that follow below were sent to me by numerous twitter followers towards the end of last year.

    And once you read these twitter definitions and you think you have a definition you would like to submit please do so by sending it to me in the comments section below or via twitter @thoughtstrategy or email at craig at leadingthought.us.com

    Michael Duarte @MDuarte42

    Relationship based!
    12:19 PM – 14 Jan 14

    John Grimley @JohnGrimley

    Always keeping up to date

    10:46 PM – 27 Jan 14

    Jenny Xenos @jxenos

    Thought leadership is taking ideas and conversations beyond where we’ve been before. Expansion.
    03:18 PM – 27 Jan 14

    Jonathan Vicente @jonvicente888

    Thought leadership is a never ending climb.

    05:07 PM – 29 Jan 14

    Niels Bergmans @Langmetkrul

    Offering an innovative idea or position, that gives the stakeholder a different approach to look at relevant issues.
    03:43 AM – 06 Feb 14

    Mindy Weinstein @mindydweinstein

    Coming up with a new “outside of the box” concept and being right.
    07:36 AM – 10 Feb 14

    Dr. Laura Hills @DrLauraHills

    Thought leadership is influencing others to think, speak, and act on the merit of one’s innovative content.
    01:38 AM – 11 Feb 14

    Panteli Tritchew @PanteliT

    Thought leadership is materializing our skills and knowledge in ways that inspire and inform others. :)
    03:58 AM – 11 Feb 14

    RodByfieldCIO @RodByfieldCIO

    Someone who is a recognised leader/ specialist in their field, who has the skill/ ability/ background to give valid direction or advice.
    03:22 PM – 16 Feb 14

    Northridge Group @NorthridgeGroup

    Exchanging knowledge with industry influencers.
    09:18 AM – 20 Feb 14

    Karl_Burns @HR_Crossroads

    Invaluable.
    04:58 AM – 22 Feb 14

    Robert Schmidt @ambassadorcio

    Thought leadership is an authority that intrigues, challenges, and inspires even people already familiar with the topic area.
    04:45 PM – 23 Feb 14

    Dee Williams @YourDeeWilliams

    Wow…thought leadership is progressive…it’s innovative…it’s forward moving…it’s liberating…it’s a must. :-)
    04:09 AM – 26 Feb 14

    Dan Rowland @RowlandDuck

    Thought leadership is something many people are not (but should be) aware of. 08:16 AM – 27 Feb 14

    Monica Bussolati @bussolati

    Not new, but a necessary part of business today
    01:47 AM – 04 Mar 14

    And one that came via the comments section on my blog by Aaron Crowther @ASCommsTweeter:

    #Thoughtleadership is disruptive. It creates a new paradigm, paints an unpenned view of the future, & is backed by evidence.

    Robbert Zantinge @RobbertZantinge

    A recognised proposition through guiding and sharing knowledge. Experienced proof and based on trust.
    06:24 AM – 11 Mar 14

    SusanHamilton @skhamilton

    Thought leadership embraces ideas that propel and recognizes / lets go of stale ideas quickly:)

    05:34 AM – 12 Mar 14

    Rebecca Wilson @becjwilson

    A subject expert with humility and people skills.
    02:41 PM – 13 Mar 14

    I look forward to receiving and publishing even more definitions shortly.

    If you would like to download some useful, free thought leadership ebooks click here. Or if you’re interested in an eight-part audio series covering five global thought leadership case studies then click here – you will also receive an amazing thought leadership value bundle including soft copies of three thought leadership books: Brand Stand; seven steps to thought leadership by Craig Badings; #Thought Leadership Tweet 140 prompts for Designing and Executing an Effective Thought Leadership Campaign by Dr Liz Alexander and Craig Badings; and How to differentiate your company and stand out from the crowd: thought leadership by Mignon van Halderen, Kym Kettler-Paddock and Craig Badings.

    Craig Badings is the co-founder of Leading Thought. Visit his other thought leadership blog at http://leadingthought.us.com/blog/

    He is also a director at Sydney-based, Cannings Corporate Communications. Join him on LinkedIn and on twitter at @thoughtstrategy and @Leadthought

  • 34 tweet-sized thought leadership definitions

    Thought leadership logo
    13 Jan 2014

    Welcome to 2014s tweet-sized definitions of thought leadership.  These were sent to me by numerous twitter followers towards the end of last year.

    You’ll find a number of different thought leadership definitions on this blog, some long and some tweet size.

    Thanks to all who took the time and effort responding.

    If you read this and you have your own definition long or short that you would like to submit please send it to me in the comments section below or via twitter @thoughtstrategy or email at craig at leadingthought.us.com

    Here are 34 tweet sized definitions:

    José Luis Puccini @PucciniJose

    an art =)
    01:32 AM – 05 Nov 13

     

    Becky Tumidolsky @becky_writes

    Hi Craig! Here’s my first offering: Thought leadership is battling industry inertia and enlisting consumers to join the fight.
    01:31 AM – 07 Nov 13

     

    SalesMessage 2.0  @SalesMessage20

    Thought leadership is a vision which is part of a MARKETING strategy; and is often misused and misunderstood term. Have a nice day! Ronald
    09:41 PM – 13 Nov 13

     

    Melissa Kvitko @melissamandel

    Thanks Craig! IMO: Thought leadership is about having the ability to persuade and move the conversation in a new direction.
    04:26 AM – 14 Nov 13

     

    Zoe Proom @zproom

    Hi Craig, Happy to! Thought leadership is actively engaging in conversation and advancing it in a meaningful way.
    03:24 PM – 15 Nov 13

     

    Ellis Jones @EllisJonesLive

    Hmmm.. In answer to your question – Thought leadership is ‘trailblazing’. Nice engagement tactic! All the best, Kat
    07:48 PM – 19 Nov 13

    Justin di Lollo @JustinDiLollo

    If you don’t have original, valuable thoughts for your stakeholders, you’re probably not a leader, let alone a thought one, in the 1st place

    Ann Nurock @annnurock

    Thought Leadership is about a spirit of abundance

    09:19 PM – 22 Nov 13

    PREETAM GULRAJANI @AUMSHAKTI

    Thought leadership is change management.
    05:07 AM – 24 Nov 13

     

    Nazbir @Nazbir

    Thought leadership is the new candy of marketing to attract the target audience / buyers.
    10:29 AM – 25 Nov 13

     

    Clarizza Fernandez @clarizzaa

    hi Craig – Thought leadership is continual learning and refining of your craft.
    06:18 PM – 27 Nov 13

     

    Ingenium Consultants @Ingeniumconsllc

    Thought leadership is when customers and employees alike find the organization indispensable.  It occurs by engaging their hearts and minds in greater proportion than the financials
    06:42 PM – 28 Nov 13
    The Kinder Group @TKGMgmt

    Essential
    06:02 PM – 01 Dec 13

     

    BurCom Consulting @BurComConsults

    Interesting
    06:10 PM – 01 Dec 13

     

    Monique Hohnberg @moniquehohnberg

    Making a well thought out decision about what you want to work on and doing it well
    09:37 PM – 01 Dec 13

     

    Neal Burgis, Ph.D. @Exec_Solutions

    Thought Leadership is having the insight no one else has. Best wishes for the holiday season & in 2014. Neal
    02:39 AM – 03 Dec 13

     

    Mark Laing @mark_laing

    understanding and engagement. regards Mark
    12:42 PM – 05 Dec 13

     

    Mark C. Crowley @MarkCCrowley

    …blowing up our traditional model & embracing one that fully supports the human needs in workers.
    12:52 PM – 08 Dec 13

     

    Jon @How2GetThatJob

    wow thats a tricky question. To me its letting strategic thinking be put first. Acting in a way thats 2 steps ahead.
    12:56 PM – 08 Dec 13

     

    David Hodgson @dmgh7

    Thought Leadership: providing insight that inspires others to achieve greater things than they aimed for before

    11:25 PM – 08 Dec 13

     

    Matthew Fritz @fritzmt

    Thought leadership is active engagement and social awareness in action!
    04:59 PM – 08 Dec 13

     

    Mirjam Rolfe @mirolfe

    Good morning Craig. Tx. …is being passionate about development (of organizations, individuals, myself). Have a wonderful day. Mirjam
    08:20 PM – 10 Dec 13

     

    Suzy Jacobs @SuzyJacobs

    is critical thinking, development of ideas, a unique view communicated or simply making it up
    10:13 AM – 12 Dec 13

     

    Shesh @SheshLeadership

    Hi Craig, It’s a pleasure to follow you on Twitter. I believe thought leadership is experienced knowledge about what you care the most!
    04:34 PM – 12 Dec 13

     

    Mike Lehr @MikeLehrOZA

    thoughtful
    11:49 AM – 15 Dec 13

     

    East Tenth Group @MichelleTenzyk

    Daring.
    12:07 PM – 15 Dec 13

    And this one from Wendy Jacob which came in a few tweets:

    Wendy Jacob @WendyJacob

    Hi Craig, a slightly cynical response from me. In a social media context, a thought leader is often someone who shouts the
    loudest, is most prolific, and who says what they believe is popular rather than what they themselves practice. In the real world, a thought leader is exactly that. Someone you would seek advice or guidance from, who you would look to for trends, who you would refer contacts to, etc.

    12:23 PM – 16 Dec 13

     

    Duane Craig @ConstructionInf

    Hi Craig, Thought I had followed a long time ago | TL is “having something to say that opens minds to new possibilities.”
    12:37 PM – 16 Dec 13

     

    Max Carey Jr. @SalesToTheMax_

    Thought leadership is: always beginning with “WHY?”. youtu.be/qp0HIF3SfI4 Cheers! Max
    09:21 PM – 17 Dec 13

     

    Parinita @ParinitaHR

    Thought Leadership is making everyone around you believe they’re awesome
    01:33 PM – 19 Dec 13

     

    Gil Weinreich @think_weinreich

    Hi Craig, TL is an aspiration more than a reality. (Since genuine TL requires wisdom, which is very hard to come by.) Gil
    01:40 PM – 19 Dec 13

     

    Toby Marshall  @TobyLeads

    is thinking and then acting
    01:48 PM – 23 Dec 13

     

    Jonathan Wilson @LeadbySoul

    Thought leadership is earned, not manufactured.

    07:12 PM – 20 Dec 13

     

    lyall swim @lyallswim

    thought leadership is about being tenaciously curious.
    08:54 AM – 20 Dec 13

     

    Thanks to all who sent in their definitions. Keep them rolling.

    If you would like to download some useful, free thought leadership ebooks click here. Or if you’re interested in an eight-part audio series covering five global thought leadership case studies then click here – you will also receive an amazing thought leadership value bundle including soft copies of three thought leadership books: Brand Stand; seven steps to thought leadership by Craig Badings; #Thought Leadership Tweet 140 prompts for Designing and Executing an Effective Thought Leadership Campaign by Dr Liz Alexander and Craig Badings; and How to differentiate your company and stand out from the crowd: thought leadership by Mignon van Halderen, Kym Kettler-Paddock and Craig Badings.

    Craig Badings is the co-founder of Leading Thought. Visit his other thought leadership blog at http://leadingthought.us.com/blog/

    He is also a director at Sydney-based, Cannings Corporate Communications. Join him on LinkedIn and on twitter at @thoughtstrategy and @Leadthought

     

  • Thought leadership tweet-sized definitions

    Thought leadership logo
    5 Nov 2013
    Thought leadership tweet sized definitions

    Thought leadership tweet sized definitions

    Welcome to the October/November tweet-sized definitions of thought leadership.  These are sent to me by a variety of twitter followers who follow me @thoughtstrategy.

    There are a number of different thought leadership definitions on this blog, some long and some tweet size.

    Thanks to all who took the time and effort responding.

    If you read this and you have your own definition long or short that you would like to submit please send it to me in the comments section below or via twitter @thoughtstrategy or email at craig at leadingthought.us.com

    Here are 19 definitions:

    Amy Poynton @poyntonamy – Contributing generously and listening intently around areas that you have personal expertise and passion.

    Valerie Robins @valerie_robins – Thought leadership is becoming an authority on the topics that answer your target audience’s biggest questions.

    Barbara Haines @billeigh_ – Thought leadership is sometimes a challenge but, done well, so worth it!

    Gary Conkling  @GaryConkling  - Strutting your stuff.

    David Laud @davidlaud – Thought Leadership is about challenging yourself and those you interact with to bring clarity, purpose and impact to actions.

    Megan Tuck @MeganTuckPR – Thought leadership is what distinguishes meaningful conversations from the clutter that is on the internet.

    Nick Radley @Nick_Radley – Thought leadership = advanced thinking + influence.

    Stacey Hanke @StaceyHankeInc – Being known for what you know!

    Holly Lawrence @HollyJLawrence -  …not only the exemplary delivery of facts, but one’s own unique brand of wisdom.

    Jessica Chartrand @JessicaChartra1 – …someone who commits everything to something that will create value for others.

    Bob Woloshyn @BoKnowsMarkting  - If you have the attention of a target audience you are a Thought Leader.

    Denise Brosseau  @thoughtleadrlab  - To me thought leadership is an essential career enhancement and change agent strategy.

    Steve Johnson  @sjohnson717  – Thought leadership comes from a passion for a topic, grounded in research. You have to have thoughts to be a thought leader.

    Richard Wentworth @RichardWPing  – Thought leadership is making others think in a waythey hadn’t been doing previously.

    Alex Walderman @alexwalderman – Thought leadership is thinking in terms of “why” and “what if”.

    Pip @BubSweatTears – … a new perspective on an old topic.

    William Faust @williamfaust – Original forward thinking content

    Ree @ree_i – fearless :)

    Bob Apollo @bobapollo – Thought leadership involves educating your prospect about something they need to know, don’t yet know, and value when they learn about it.

    Thanks to all who sent in their definitions. Keep them rolling.

    If you would like to download some useful, free thought leadership ebooks click here. Or if you’re interested in an eight-part audio series covering five global thought leadership case studies then click here – you will also receive an amazing thought leadership value bundle including soft copies of three thought leadership books: Brand Stand; seven steps to thought leadership by Craig Badings; #Thought Leadership Tweet 140 prompts for Designing and Executing an Effective Thought Leadership Campaign by Dr Liz Alexander and Craig Badings; and How to differentiate your company and stand out from the crowd: thought leadership by Mignon van Halderen, Kym Kettler-Paddock and Craig Badings.

    Craig Badings is the co-founder of Leading Thought. Visit his other thought leadership blog at http://leadingthought.us.com/blog/

    He is also a director at Sydney-based, Cannings Corporate Communications. Join him on LinkedIn and on twitter at @thoughtstrategy and @Leadthought

  • Definitions of thought leadership in a twitter

    Thought leadership logo
    10 Sep 2013

    Welcome to September’s tweet-sized definitions of thought leadership.  These are sent to me by a variety of twitter followers who follow me @thoughtstrategy.

    You’ll find a selection of definitions on this blog.  I add to them from time to time and every month I put up some of the definitions sent to me via my twitter feed.  Thought leadership is a rapidly growing business discipline as more and more executives realize how powerful it can be when used properly to nurture or generate leads.

    Here is the September selection of tweet-sized thought leadership definitions.

    Thanks to all who took the time and effort responding.

    If you have your own twitter-length definition please send it to me either in the comments section below or via my twitter handle @thoughtstrategy or @leadingthought or email at craig at leadingthought.us.com

    September definitions of thought leadership:

    Elise Brown @drummerpr – Thought leadership is sharing expertise; being a catalyst for change.

    Kimberly Denz @kimberlydenz  - Thought leadership is sorely lacking, but fearless innovators are making progress.

    Leena Malik @malikleena – TL is acting as a spark for new thinking, putting it out there, taking a stand, leading people via spoken word & ideas, influencing others.

    Daniel McKean @danielmckean – …defining a desired goal or objective and navigating to its realization based upon best practices via learned, shared and new experiences.

    @tinadatta23 – thought leadership is sharing what you know and starting a trend that no one else dares to.

    Mike Swenson @mikeswenson – Thought leadership is all about putting your ideas out there everyday with no safety net. It’s confidence in your own thoughts and ideas.

    Tanya Reynolds @tanyareynolds – Thought leadership is having, sharing and communicating a unique, valuable point of view.

    Julie Schwartz from ITSMA @julieitsma – Thought leadership: Ideas that educate about important business/technology issues, help solve those issues—without pitching.

    Dani Myers @danimyersPR – Providing useful content to your audience, while challenging the status quo and encouraging people to think differently.

    Todd Lohenry @toddlohenry - Thought leadership is fundamental in business today and consists primarily of finding and sharing great information in a way that attracts and retains.

    Liz Mugavero @lizmugavero – Thought leadership is changing the world, one idea at a time. Influence!

    Poulami Chataraj @poulamipeace -  Responsibility.

    Jeremy Irvine @jeremy_irvine – leadership is self last.

    Erin Raese @erinraese – thought leadership is an approach-sharing ones experiences & knowledge with others with the goal of continued collaboration & learning.

    Content Lead @ContentLEAD – thought leadership is a great way for small businesses to separate themselves from their competition & convert prospects.

    Jwesgate @jwesgate – Paving the way for new ideas.

    Thanks guys and keep them rolling.  Look out for our new twitter definitions of thought leadership next month. If you want to download some useful, free thought leadership ebooks click here.

    Craig Badings is the co-founder of Leading Thought. He is also a director at Sydney-based, Cannings Corporate Communications. Join him on LinkedIn and on twitter at @thoughtstrategy and @Leadthought

  • Twitter’s cardinal sin…and I made it

    Thought leadership logo
    13 Aug 2013

     

    Thanks to searchdogmarketing.com

    Thanks to searchdogmarketing.com

    I first published this story on Jeff Bullas’ blog.  Jeff is a top 10 Forbes Social Media Power blogger and it was probably more relevant to his readers than those following thought leadership blogs.  However, their has been such a positive reaction to it that I have decided to place it on my blog as well.

    Ever heard of Robert Caruso @fondalo? No? Nor had I…until he told me off on twitter.  What did I do wrong?  After all I have received direct messages (DMs) on twitter from people I’ve never met offering me a veritable feast of products, services, free ebooks, the chance to link up on FB, etc. My DM was way better than theirs – I addressed each one individually, no automated, impersonal stuff from me…

    But yet I still messed up according to Robert who took offense to my first DM.  He told me so in a flurry of some tersely worded tweets.

    I could ignore Robert, after all no-one else had said anything about my DM approach and there had been quite a few downloads of the ebook I was giving away. By the way, this wasn’t some half-baked six page ebook, it was a substantial, 100-page co-authored piece of work on thought leadership. So what on earth was Robert so upset about?

    Social media is about earned relationships

    What it boiled down to was that I had made the cardinal social media sin of trying to ‘sell’ before I had engaged in a relationship.  As Robert pointed out in a subsequent interview I did with him:  “You would never do that to someone you just met in real life, yet so many inappropriately do such pitching in social media. If you want to be effective in social media marketing you must first earn relationships. Once you have built relationships, then you have earned the right to pitch your stuff to them.  Just like in the real world…”

    What Robert was saying is that I had spammed him. I hadn’t made any attempt to engage with him, all I wanted to do is ‘sell’ something to him – OK so it’s not exactly selling because it’s free but you get the drift.

    Thought leadership is about engagement not selling – so too social media

    Robert had effectively made me feel like a prize hypocrite.  Here I was consulting with my clients, writing blog posts and talking about how thought leadership is all about nurturing and engaging existing and new prospects.  My messaging was all about the fact that it is not about selling your product or service but here I was doing exactly the opposite on a basic platform like twitter.

    Always keen to take on board constructive criticism I decided to absorb what Robert said and I changed my approach.  Now this is my first DM to people who link with me at @thoughtstrategy “Liz, I hope you’re having a great day, tx for following. I would love you to fill in the blank: Thought leadership is_? Cheers Craig.  Then when people respond I ask them whether I can use it, with full attribution, of course, on my blog.  So we’ve had a bit of discussion and I’m using their definition on my blog.  Much better – thanks Robert.

    Off the back of my exchange with Robert, I asked him if I could interview him for my thought leadership strategy blog.  What had started out as a negative turned into a positive.  I got to know Robert, I had an interesting interview piece for my blog and there was even a positive endorsement for the way I had handled it from Matthew Ulmer – see exchange below:

    Matthew Ulmer @MattUlmer_Arc   Everyone take note, this is how you handle criticism: @fondalo The day I was told my twitter DM was ‘crap’ ow.ly/nir1G – 25 Jul

    Robert Caruso@fondalo @MattUlmer_Arc No kidding he did great, listened, learned and responded extremely well! cc: @thoughtstrategy

    Craig Badings @thoughtstrategy @fondalo @MattUlmer_Arc thanks guys. Sometimes criticism is hard but if you can take it on board and learn from it- great. And tx to Rob

    Robert Caruso@fondalo  @thoughtstrategy @MattUlmer_Arc You shined right through it man.

    What can you take from this?

    Social media is an interaction.  It’s not about pushing out your material to as many people as possible – instead it is about sharing it and engaging with your target audience on your point of view then nurturing this relationship further though a variety of online or face-to-face tactics.

    If you are using social media platforms to facilitate the distribution of your content try avoid the mistake of not engaging and building relationships.

    As Robert pointed out in our interview, most brands:  “…are leveraging millions of dollars already spent in branding and marketing. They ignore comments, don’t engage and build relationships. They use social as an additional push marketing platform, and they can.”

    Sadly I have to admit that my experience is very similar. I attribute it to fear.  What brands seem to fear most is losing control of the message and having people say negative things about them online.

    But here’s the thing, the ones who are doing it well welcome engagement whether it is in the twittersphere or face-to-face. They are the ones getting ahead.

    What are some of the challenges you have faced online and how have you overcome them?

    Craig Badings is the co-founder of Leading Thought.  He is also a director at Sydney-based, Cannings Corporate Communications.  He is the co-author of the award-winning book:  #THOUGHT LEADERSHIP Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign.  He published his first book on thought leadership in 2009:Brand Stand: seven steps to thought leadershipJoin him on twitter @thoughtstrategy and on LinkedIn as well as @Leadthought

     

     

  • 10 Tweet length definitions of thought leadership

    Thought leadership logo
    8 Aug 2013

    Every month I put up an array of twitter length, thought leadership definitions sent to me by various twitter followers.  You see everyone has a different view of thought leadership and therefore a different definition.  You’ll find a host of definitions on this blog and I will add to this list as the discipline changes and as people send me their takes on what is a rapidly growing area for business.

    It’s tough to define something as complex as thought leadership in 140 characters – some people have done it in one word. Wow! That takes some doing.  If I were to define thought leadership in one word it would be “Influence”.

    So here they are.  Thanks to all those following me on twitter who took the effort to respond – much appreciated all. By the way if you are reading this and have your own twitter-length definition or even one that is longer please send it to me either in the comments section below or via my twitter handle @thoughtstrategy or email at cbadings at cannings dot net dot au.

    Ten new definitions of thought leadership

    Every month I put up an array of twitter length, thought leadership definitions sent to me by various twitter followers.  You see everyone has a different view of thought leadership and therefore a different definition.  You’ll find a host of definitions on this blog and I will add to this list as the discipline changes and as people send me their takes on what is a rapidly growing area for business.

    It’s tough to define something as complex as thought leadership in 140 characters – some people have done it in one word. Wow! That takes some doing.  If I were to define thought leadership in one word it would be “Influence”.

    So here they are.  Thanks to all those following me on twitter who took the effort to respond – much appreciated all. By the way if you are reading this and have your own twitter-length definition or even one that is longer please send it to me either in the comments section below or via my twitter handle @thoughtstrategy and @leadingthought or email at cbadings at cannings dot net dot au.

    Some new definitions of thought leadership

    Jeremy Scrivens @JeremyScrivens  – Catalysing not controlling

     

    Boss Show @TheBossShow – … EVERYONE’S responsibility. If you have any influence over another human, you’re a leader. Step up.

    Douglas Burdett @ArtilleryMarketDouglas sent me this link to see his thoughts on thought leadership: bit.ly/152IRYL

    VizwerxGroup @VizwerxGroup  - Thought leadership is going beyond the boundaries, taking risks, & positing new approaches.

    Careerguyd @Careerguyd  - Thought leadership is influence via a unique, original, innovative, and visionary voice.

    Mike Pugliese @mike_pugliese – “Progressive” I just read your article Social Medias Cardinal Sin, loved it, learned from it, & thus the follow that… followed. Thank you.

    Simona R. Stefanescu @SimonaMedia – What men think they do, yet very few succeed.

    SourceforConsulting @Source4Consult – TL is a consulting firm’s intellectual property and increasingly influencing clients to decide between one firm and another

    Sarah Garrison @GarrisonMarktng – Thought leadership is admitting when you’ve made a mistake. (Just like you did in the article about Robert Caruso!)

    Jennifer Broderick @DesignsJennifer – TL is no ordinary content but rather content that sets one brand apart from the competition -a phenomenal platform for trust and engagement.

     

    Thanks guys and keep them rolling.  Look out for our new twitter definitions of thought leadership next month.

    Craig Badings is the co-founder of Leading Thought. He is also a director at Sydney-based, Cannings Corporate Communications. Join him on LinkedIn and on twitter at @thoughtstrategy and @Leadthought

  • The day I was told my twitter DM was ‘crap’

    Thought leadership logo
    25 Jul 2013
    Robert Caruso

    Robert Caruso: “Use twitter to engage not sell”

    I have a twitter account @thoughtstrategy which focuses solely on all things thought leadership and related stuff.  When I first have people follow me I typically used to send them a direct message telling them about the great, free ebooks on my blog with a link. And what’s more I even addressed each person with their first name – no automated responses from me.  That was until Robert Caruso, CEO of Bundle Post took umbrage to my approach and hauled me over the coals for spamming him.  So always curious to learn and improve the way I engage and do things I contacted Robert and we had as long as a conversation you can have in 140 characters about this.

    As a result of our twitter engagement I asked whether he would be prepared to be interviewed for this blog which he kindly accepted.

    If you want to learn more about Bundle Post and what they do, read Robert’s answer to question three.

    Anyway here’s what Robert had to say.

    1. What’s your philosophy about social media and how brands should be using it?

    I have many, but here is a formula we developed that always works when executed properly. Content leads to conversations. Conversations build relationships. Relationships results in ROI.

    2. Robert you didn’t like my approach to you on twitter and told me so even though it was a personalized not automated response – why and what lessons can you give to other twitter users?

    The circumstance was that we had just connected on Twitter and you sent a Direct Message (DM) pitching your book/article. That is direct marketing, not thought leadership or social media marketing. So I told you so.

    You would never do that to someone you just meet in real life, yet so many inappropriately do such pitching in social media. If you want to be effective in social media marketing you must first earn relationships. Once you have built relationships, then you have earned the right to pitch your stuff to them.  Just like in the real world…

    3. You are the CEO of Bundlepost, an automated content curation platform, why did you design it?

    Bundle Post is a social content management system. The only thing it automates is the back office. It does not automate posting to your feeds, but rather it helps you discover, hashtag, schedule and post relevant content, and infuse your repository marketing posts in a way that is 80% more efficient, effective and profitable.

    We were a social media agency. I recognized that we were spending the bulk of our time searching, finding, editing, scheduling, hashtagging and sharing content for clients, rather than building relationships, having conversations and driving ROI. This prompted me to design a tool for us internally. After 2 weeks, I knew everyone needed it and we would become a software company as we are today.

    Craig’s comment: Most of you who read this blog will know that I have a very strong view that you cannot be a thought leader merely by curating content. That said there is no doubt in my mind that clever curation or aggregation of content can be extremely useful to a brand in a variety of ways.

     4. How important is content for brands these days and how should it be shared via social media?

    For the average marketer it is really important, but probably not in the way you expect. If you are making your social media efforts about your target audience and NOT you, then you will need to understand what your audience is interested in and share that content. Your content creation will also have to take into account your audience interests over your own self-promotion. Failing to do one or both will result in a lot of disappointing results.

    5. What is your definition of a thought leader?

    Frankly, I try to stay clear of the term myself. It has become so overused and by many that lead with thoughts on things they have never really done, yet have generated a celebrity status within social media.  I truly believe that such terms will aid in the demise of social media, similar to the dot Bomb if we aren’t careful.

    6. Do you think purely curating content can make you a thought leader or do you think thought leadership requires something more and if so what?

    Purely curating content is not leading anything. Social media requires content creation AND sharing others content, not one or the other. Again, thought leadership doesn’t matter, revenue and results leadership does.

    7. Can you give any examples of great content used extremely well by a brand using social media?

    Honestly, I stay clear of big brands and their content/social media marketing. Why? Because most don’t do it properly and they don’t have to. They are leveraging millions of dollars already spent in branding and marketing. They ignore comments, don’t engage and build relationships. They use social as an additional push marketing platform, and they can. Everyone else must do it right.

    8.How will social media develop over the next five years?

    Content creation and sharing activity will double or triple over what the average user produces, shares and consumes today. This trend will continue escalating.

     

    Craig Badings is a director at Sydney-based, Cannings Corporate Communications.  He is the co-author of the award winning  #THOUGHT LEADERSHIP Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign.  He published his first book on thought leadership in 2009:Brand Stand: seven steps to thought leadershipJoin him on twitter @thoughtstrategy and on LinkedIn.

     

  • Free thought leadership webcast

    Thought leadership logo
    23 Jul 2013

    Please join me in my second of a three part webcast series on thought leadership with Infinite Media, an Onstream Media company.

    These are free and if you missed the first you can always download it and listen in your own time.

    In the second I will be sharing the following (if you can’t read the screen grab look just below it) – all you have to do to register is to visit http://www.webcaster4.com/Webcast/Page/10/1531 it’s free.

    There are only a few days to go before the second webcast and then on the 8 August my co-author and co-founder of Leading Thought, Dr Liz Alexander will share with you the power of storytelling and how critical this is to the thought leadership content you produce.

    Craig Badings presents free thought leadership webinar series

    Craig Badings presents free thought leadership webinar series

    Here’s what I covered in the first session, what I will cover in the second and what Liz will cover in the third:

    Webinar One – Adapting to how your client/consumer now buys and ways content and thought leadership are critical to your success  

    • How the consumer has changed the way they buy and how selling is adapting to these changes
    • How this has impacted marketing
    • The need for schema cracking ideas – what this means and how it works – Dove example
    • What thought leadership is and what it isn’t – a few definitions
    • How and where to start on your thought leadership journey
    • The importance of the right culture to stimulate and promote thought leadership
    • Why content is so important in lead nurturing and lead generation; the difference between content and thought leadership content

     

    Webinar two – Identifying, evolving and taking your thought leadership to market – register now at http://www.webcaster4.com/Webcast/Page/10/1531

    • The steps you need to take to identify a thought leadership position
    • The importance of client centricity
    • The five step process for thought leadership to work:
      • Understanding the challenge
      • Developing your thought leadership position
      • Creating and leveraging your story (webinar #3)
      • Communicating your point of view
      • Measurement, evaluation and recalibration
      • A cross section of case studies
      • The benefits of a great thought leadership campaign and what it can do for your brand
      • The long-term nature of thought leadership and embedding it as part of your culture

     

    Webinar three – Successful thought leadership: less marketing, more storytelling (Dr Liz Alexander) resgister now at  http://www.webcaster4.com/Webcast/Page/10/1532

    • Good storytelling differentiates successful brands – examples (Patagonia; Whole Foods Market, etc).
    • Why stories compel and factual information doesn’t
    • Why your story is the DNA of your brand:
      • How to identify the right story
      • Finding internal storytellers you may not be aware of
      • Identifying the true “hero” of your story
      • Why today’s brands have to be publishers
      • Packaging your thought leadership content:
        • The art of personalizing the same story many times
        • The benefit of a book
        • How effective are your storytellers? Ensuring client-facing employees are all on the same page.

    Sign up now – visit http://www.webcaster4.com/Webcast/Page/10/1531 I look forward to seeing you on the call.

     

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