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9 Sep 2009
In the past 24 hours I have come across two great examples of thought leadership aimed at the SME market.
The first is blogger, Chris Brogan http://www.chrisbrogan.com/ I subscribed to his newsletter and in his latest article, he recommended a site called Small Biz Survival http://www.smallbizsurvival.com/ . What struck me about both these sites was the wonderful abundance mentality when it comes to sharing useful information. Both characteristics of true thought leaders.
For all those aspiring thought leaders out there I suggest you visit these sites to gain a view as to how powerful a) online can be as a repository for thought leadership content, and b) how generous both sites are in the way the discuss and share solutions with their target audiences – no strings attached.
Chris advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value. Becky McRay started Small Biz Survival because as she says on her site, she is “a small town entrepreneur. I write about small business and rural issues, based on my own successes and failures.”
Here are two thought leaders who have built a niche for themselves in their respective areas of expertise by following the basic steps of driving a thought leadership position.
If you have any other examples you’d like to share of people like Becky and Chris, please let me know.
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Craig, thanks for your very kind words. I’m lucky in that Chris Brogan was one of the first friends I made in blogging, and his view of sharing and thought leadership certainly influenced me. Thanks for taking time to share us.
No worries Becky, always happy to share people who show the characteristics of being a thought leader which you do. All the best Craig