Manpower Milwaukee gets thought leadership

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I won’t cover all of it – you can read the entire ad in the link above but I just love the way these guys have advertised for a thought leadership position.  The fact that a Manpower dept is doing this says volumes for them and where they are on the marketing continuum.

This is how they start the ad:  “This position reports to the VP of Thought Leadership (wow they even have a VP of Thought Leadership) and is responsible for developing and executing thought leadership materials in support of business goals and to increase revenue. “

And then I love this bit.  Why?  Because it is all about the client and candidates precisely the focus a brand’s thought leadership strategy should have:  “This position will work cross functionally with all of the marketing team in support of the lines of business in their dealings with clients and candidates.”
 
It gets even more interesting.  Under the heading Thought Leadership Strategy, it says

·        Develop and implement an overall thought leadership materials strategy to support Manpower’s business objectives as well as enhance sales and revenue.

·        Design and manage consistent process for collecting topic ideas, tracking subject matter experts, and measuring the success of various communications channels

Well done guys, I hope you find the dream candidate.

Is there anyone else out there who has seen actual thought leadership positions advertised?  Let me know.