PwC – your dream thought leadership job?

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Could this be a dream thought leadership job?

A job offer that appears in The Times for a thought leadership manager at PwC is a great illustration of this.

In fact this alone should send a clear message to all those thought leadership naysayers that given the right resources, time, commitment and effort thought leadership works and delivers very real business value.  The PwC job is testimony to that.

Just take a look at some of the language they use in their advert to see what I mean: 

“One of the main elements of the role is to create and manage connections between various thought leadership teams and practitioners, and it offers a high level of exposure to what happens around the networks in the thought leadership arena, as well as to the network of thought leadership practitioners. The successful applicant will be reporting into the Director of Global Thought Leadership…”

I also like some of the bullet points in their role description:   

• Overall project management of the key milestones for the implementation of the global thought leadership strategy, including planning and development of internal communications
• Management of various thought leadership tools and major projects
• Set-up and management of the global thought leadership governance bodies
• Management of the thought leadership internal and external online presence
• Interim management of the CEO Survey in-depth interviews programme involving working with engagement teams and marketing/TL practitioners from different geographies and industries to source 20-25 CEO interviews
• Management of the thought leadership community
• Project management of selected thought leadership initiatives done in conjunction with the World Economic Forum

And among others the applicant will need:

• Bachelor degree in marketing/communications is essential, a Masters would be desirable
• A good grasp of thought leadership content and related issues
• Passion for thought leadership and understanding of its value in positioning the brand, creating client relationship and intellectual capital for the network
• Strong verbal and written communicating skills
• Strong track record in project management

Now that’s what I call a serious commitment to thought leadership at the highest level.  It sounds like the successful applicant is going to have a very fulfilling and rewarding career ahead of them.

May the best person win.