• CLAIMING CONTENT CURATION IS THOUGHT LEADERSHIP IS LIKE PLAGIARISM

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    18 Jul 2011
    Content curation does not equate to thought leadership

    Content curation does not equate to thought leadership

    Karan Bavandi and I have been tweeting about whether content curation equals thought leadership.  He believes it does and I believe it doesn’t.  In Karan’s post he uses the dictionary definition of thought leadership which, unfortunately, is severely limiting in terms of where thought leadership has now moved (you can check out a whole lot of definitions here in this blog).  Karan goes on to argue that curation is about authoring context and he maintains that is thought leadership.
     

    Find me a thought leader through curation alone

    My challenge to Karan is to find me one recognised thought leader who has attained their position as a result of curating content only.
    If he can do that I will be convinced that content curation does equate to thought leadership.

    Thought leadership = original, creative or innovative content

    The very nature of the term ’thought leadership’ implies original, creative or innovative thought.  The very nature of curating content means that you are not the original generator of that content and therefore cannot claim to be a thought leader off the back of it.
    But that’s not to say that content curation cannot benefit thought leaders and thought leadership campaigns.  In fact it can be used as a key tactic to turbo-charge your thought leadership campaign.  But it is not and should not be the sole driver of your thought leadership campaign.
    Content curation experts like Karan can help you use it as a very powerful tool for your content strategy.  Done properly it can be a great magnet for reaching an audience. It’s just not thought leadership.
    Here are some good examples of great content sites: www.mint.com, www.hubspot.com and www.openforum.com
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    2 Responses to “CLAIMING CONTENT CURATION IS THOUGHT LEADERSHIP IS LIKE PLAGIARISM”

    1. Thought Leadership – CLAIMING CONTENT CURATION IS THOUGHT LEADERSHIP IS LIKE PLAGIARISM | Tools for Thought Leaders says:
      July 20, 2011 at 02:17

      [...] Content curation experts like Karan can help you use it as a very powerful tool for your content strategy.  Done properly it can be a great magnet for reaching an audience. It’s just not thought leadership. via thoughtleadershipstrategy.net [...]

    2. Karan Bavandi says:
      December 1, 2011 at 03:35

      I have just posted a new blog that visually shows how curation implies thought leadership – http://optimalaccess.com/blog/curation-whole-story

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