How do you define thought leadership in 140 characters or less?

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Eric searches for a 140 character description of thought leadership

On his blog, B2B Digital Marketing, Eric Wittlake, moderated a Twitter #B2Bchat on Thought Leadership, why companies should invest in thought leadership and its meaning.

The question that fascinated me was defining thought leadership in 140 characters.  Thanks to Eric I have published them here.

These add to the existing and growing list of definitions on this blog.

I suggest you check out the rest of Eric’s post on this as there are some interesting insights.

Eric is a digital and B2B marketer with a background in analytics and online media. He is based in Portland, Oregon and runs the media group at Babcock & Jenkins.

1. How do you define thought leadership in 140 characters or less?

•  Thought leaders are the trusted advisers of their clients, due to their established expertise in their particular domain #B2Bchat  @B2Bento

• First and foremost, thought leadership is bestowed, not claimed. #b2bchat  @jeffthesensei

• Thought leaders are often heretics. Prime example is Galileo. #b2bchat  @jeffthesensei

• A thought leader is someone who is able to see things in a way no one else does #b2bchat @tracibrowne

• @GeraldMoczynski: At most simplistic, thought leadership is: If you speak, do others listen and, do they FOLLOW your lead? @swee06840

And here is my own attempt in 135 characters:

“Thought leadership is about sharing insights and content that meets a known or unmet demand, challenge or issue in your audiences’ lives.”

Please send in your definitions in 140 characters or less on the comments page.

Feel free to download my e book at the top right of this page.  I’d welcome you to follow me on twitter @thoughtstrategy and join me on LinkedIn.