• Thought leadership piece on Corporate Social Responsibility

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    13 Oct 2011

    I believe the right CSR intiatives act as a strong reputational shield during a crisis.

    I was invited by the editor of the UN Global Compact International Yearbook to submit an article on whether CSR can lessen the impact of a crisis or lead to a faster recovery.  It came off the back of a presentation I gave in Sydney at a Crisis Communications Conference hosted by Frocomm a little while ago.

    While thought leadership is a particular niche and passion of mine, I have been involved in the PR business for 23 years and have had a lot of exposure to crisis communications, corporate communication strategies and CSR.  The issue of brand fascinates me – how to build it and how to protect it.

    This article explores whether CSR can lessen the impact of a crisis and assist in a faster recovery for the brand involved.  I think it can – read why by clicking the link below.

    UN Global Compact Year Book article by Craig Badings 2011

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