Archive for July, 2012

Three challenges of leveraging your thought leadership internally

19 Jul 2012
Please check out my guest post on this subject at Firebrand’s blog.

While your own people are your best thought leadership ambassadors, there are three challenges a company faces when driving the best possible outcomes for its thought leadership internally. Briefly they are:
1. Thought leadership engagement
2. Thought leadership connectivity, and
3. Thought leadership packaging
Read in more detail here.

I’m a director at Sydney-based, Cannings Corporate Communications. Check out my forthcoming co-authored book #THOUGHT LEADERSHIP Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign.

Or read my current book: Brand Stand: seven steps to thought leadership, follow me on twitter @thoughtstrategy or join me on LinkedIn.

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Visual interpretation of thought leadership

18 Jul 2012
I found this great visual thought leadership map. Check it out here

It is a result of a panel recently held by Marketwire in Chicago as part of the International Association of Business Communicators (IABC) World Conference on the topic of building businesses with thought leadership. It was presented by Marketwire’s senior vice president Tim Lambertus and consultant and journalist Mark Evans.

Great to see a different approach to capturing the elements that make up thought leadership. While I would like to see a whole lot more added to this the key elements are all there. Thanks guys.

I’m a director at Sydney-based, Cannings Corporate Communications. Check out my forthcoming co-authored book #THOUGHT LEADERSHIP Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign.

Or read my current book: Brand Stand: seven steps to thought leadership, follow me on twitter @thoughtstrategy or join me on LinkedIn.

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Categories
- Benefits of thought leadership (10)
- Characteristics of thought leaders (8)
- Content marketing and thought leadership (17)
- Definitions of thought leadership (14)
- Interviews with thought leaders (24)
- Sales, marketing and thought leadership (12)
- START IP – 7 steps to thought leadership (6)
- Taking your thought leadership to market (19)
- The strategy of thought leadership (54)
- Thought Leadership case studies (19)
- Thought Leadership debate (24)
- Thought leadership online (5)
- Uncategorized (8)
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Blogroll
- A very different practising thought leader Scott’s out there but you gotta love the way he positions himself
- Advertising site WPP are one of the leaders in advertising globally
- All things branding WPP brand companies are among the global leaders in branding
- All things marketing WPP marketing companies are among the leaders in marketing globally
- Asia Digital Map Social media hints, tips and information
- Britton Manasco Britton has some great advice on how thought leaders should market themselves
- Contemporary public relations practice The hotspot of contemporary public relations practice
- Craig Pearce Craig is a consultant who’s blog has been described as a one man think tank
- Curation marketing blog interesting articles on marketing and thought leadership
- Everything PR All you ever wanted to learn about PR from Karen Miller Russell
- Global PR conversations A collaborative blog on PR matters globally
- Hip, humourous Australian PR blogger Karalee is a hip, humourous blogger on PR matters in Australia
- Holmes Report News and intelligence for Public Relations professionals
- Leadership management books Increase employee engagement through continuous improvement and change management using free leadership articles, inspirational business books and soft skills training., Improve performance and thrive in tough economic times with leadership books, article
- Marketing Savant Dana is one of the foremost writers and thinkers on thought leadership. I highly recommend you read his blog and visit his site
- Marketing, social media, all things digital and advertising Marketing Is Us is a marketing strategy specialist providing services to SME’s and corporates
- Social Bootstrap on thought leadership Covers thought leadership particularly content management online
- Social media marketing Matt Granfield , a social media marketer extraordinaire
- Using the internet to help business Refeshing look at how to use the internet efficiently for your business
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