Writing about your own book is kind of weird so instead I have inserted below what the publisher has said about the book.
Please do feel free to order it, I’ve been told it is a quick and easy read with more than a handful of great ideas.
If you read it please come back to my blog, I’d love to hear your views. Also if you have any thought leadership case studies which you know of or with which you’ve been involved let me know – who knows they may appear in my next book: Great thought leadership case studies from around the world – How leading brands are getting ahead.
Here is the blurb on the book from the press release (don’t know if I like the word veteran!):
Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept of a brand and the importance of thought leadership in his new book Brand Stand: Seven Steps to Thought Leadership.
Badings explains that there is an intense focus on CEOs, MDs, CFOs, directors, brand and marketing managers and their consultants to deliver genuine and long-term value to a brand in the eyes of stakeholders and customers. He dares leaders to ask themselves the hard questions: What does your brand stand for? Do you have an original point of view? Does your brand hold a position that differentiates you from your competitors?
Badings argues that traditional market channels of public relations, marketing and advertising are being challenged more than ever before. His book is the first on the topic which outlines a method, START IP, which provides companies and individuals with a step-by-step process to a thought leadership position and how to take it to market. This method can help companies to:
- Take the lead in their industry
- Differentiate themselves from the competition
- Position their business relevantly now and into the foreseeable future
Brand Stand: Seven Steps to Thought Leadership is being hailed by brand experts as the modern-day bible on thought leadership and brand positioning. It’s a must-have for any leader wanting to survive the current economic crisis – and flourish.