The Book

Writing about your own book is kind of weird so instead I have inserted below what the publisher has said about the book.

Please do feel free to order it, I’ve been told it is a quick and easy read with more than a handful of great ideas.

If you read it please come back to my blog, I’d love to hear your views. Also if you have any thought leadership case studies which you know of or with which you’ve been involved let me know – who knows they may appear in my next book: Great thought leadership case studies from around the world – How leading brands are getting ahead.

Here is the blurb on the book from the press release (don’t know if I like the word veteran!):

Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept of a brand and the importance of thought leadership in his new book Brand Stand: Seven Steps to Thought Leadership.

Badings explains that there is an intense focus on CEOs, MDs, CFOs, directors, brand and marketing managers and their consultants to deliver genuine and long-term value to a brand in the eyes of stakeholders and customers. He dares leaders to ask themselves the hard questions: What does your brand stand for? Do you have an original point of view? Does your brand hold a position that differentiates you from your competitors?

Badings argues that traditional market channels of public relations, marketing and advertising are being challenged more than ever before. His book is the first on the topic which outlines a method, START IP, which provides companies and individuals with a step-by-step process to a thought leadership position and how to take it to market. This method can help companies to:

• Take the lead in their industry
• Differentiate themselves from the competition
• Position their business relevantly now and into the foreseeable future

Brand Stand: Seven Steps to Thought Leadership is being hailed by brand experts as the modern-day bible on thought leadership and brand positioning. It’s a must-have for any leader wanting to survive the current economic crisis – and flourish.

14 Responses to “The Book”

1. Roy says:

   July 21, 2009 at 02:28

   Congratulations!
2. craig says:

   July 22, 2009 at 10:56

   Thanks Roy, great to have thought leadership blog up and running
3. Heather James says:

   January 23, 2010 at 21:23

   Looks like a must read for the businesses, clients and projects I have going right now. As soon as I am able I will invest in this book for my future. Thank you Heather
4. craig says:

   January 24, 2010 at 22:35

   Thanks Heather and of course I would whole heartedly agree. Let me know once you’ve read it, I would love to hear your views.
5. Cecil Nicely says:

   January 29, 2010 at 03:43

   Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I’m more of a visual learner,I found that to be more helpful well let me know how it turns out. This is good…thanks for sharing
6. craig says:

   February 8, 2010 at 23:49

   Thanks Cecil, I have but it is just a question of time. But maybe it is something I need to work towards.
7. Breana Niedzielski says:

   March 7, 2010 at 09:54

   Very nice article.. Thanks for sharing..
8. craig says:

   March 11, 2010 at 04:04

   Breana, glad you liked it. Feel free to let me know if you have any queries about anything to do with thought leadership that pertains to your business.
   Cheers Craig
9. callcenter says:

   May 25, 2010 at 23:36

   very cool site thanx… this stuff is right up my alley!
10. craig says:

    June 9, 2010 at 16:05

    Cheers, appreciate it.
11. Thought Leadership - Thought leadership interview on Rain Today says:

    September 1, 2010 at 15:41

    [...] The book [...]
12. Content marketing for thought leadership in the construction industry says:

    February 9, 2012 at 22:43

    [...] to tell great stories that attract people to their brand.In his thought leadership classic ‘Brand Stand‘, Craig Badings tells the story of Dick Dusseldorp, a thought leader in the Australian [...]
13. Matt says:

    March 3, 2012 at 17:35

    I am wondering if you think any of the following individuals could be considered thought leaders:

    1. Plato
    2. Confucius
    3. Genghis Khan
    4. Jesus Christ
14. craig says:

    March 5, 2012 at 08:06

    Matt I would they were all definitely thought leaders. Why? Because they were able to share new ideas that delivered insights to their audiences that no-one else was speaking about at the time and they were more than willing to share these ideas widely.